Online store migration is the process of transferring an e-commerce resource from one platform to another. There is also a migration within the same platform, but of different versions, this is how, for example, Magento 2 migration services work. Let’s look at why migration is needed and why you shouldn’t be afraid of it.
Why Does an Online Store Need to Migrate
Very often, a small company, when creating its online store, does not think about its growth and development. Owners are looking for the simplest and most inexpensive option for hosting an online trading platform. However, as the business grows, with an increasing number of products or services and the need for additional functionality, it’s crucial to consider expansion.
Having dedicated development teams can make this transition smoother by providing the expertise needed to migrate your website to a more robust platform. These teams ensure that the migration process is efficient, scalable, and tailored to your business’s future growth needs. Interestingly, there was even a study that showed that 61% of companies are considering migration within a year of opening their online platform.
Why is this happening? There are several reasons why online stores are migrating:
● lack of scalability – if the platform cannot provide business expansion, it’s time to change it;
● high cost – most outdated systems cannot provide site owners with the necessary functionality, and are even more expensive, and all funds go towards simply maintaining the functionality of the resource;
● there is no necessary functionality – even if the site is satisfied with the basic parameters of the business owner, he may need specific functionality; of course, you can do without it, but this will mean the loss of customers.
Many companies may be thinking about online store migration, but it scares them. Some people imagine that they will have to develop a website from scratch, which is time-consuming and expensive. Professional transfer is also not free, but specialists retain all data, products, even old functionality.
Customers may not even notice the changes, except that the resource has become faster, new features have appeared and the store has become more convenient. And now it’s worth saying a few words about the myths that scare business owners.
Debunking Myths About Moving a Website to Another Platform
The main thing that makes businesses refuse to migrate are fears that are worth talking about.
During the Migration We will Lose Clients
This is the most common misconception. People think that the online store will close during the entire migration process. In fact, the old site is operational while the migration is being prepared.
Our Regular Customers Will Not Accept the New Site and Will Leave Us
Who said that when moving you need to change something radically? You can completely copy the design of the old site, even its interface, only adding convenient and modern functions or elements to it.
Migration is Too Complicated
Of course this is true if you try to do the transfer on your own. But if you entrust the migration to professionals, it will be simple, much faster, high-quality, without any problems.
There is no need to be afraid of online store migration. This is a big and right step towards scaling and developing your business.
